Description
IT Catalysts' approach to customer relationship management is unique in three critical respects:

• We differentiate between customers (who make buying decisions), consumers (who make use of your products), and services and wallets (who provide funding but are otherwise uninvolved in the relationship).
• We don't consider CRM appropriate for all companies. We use a CRM "maturity model" to help you determine whether it's suitable for yours.
• We think customer relationships should be designed, not just analyzed, and we provide a well-defined, tested framework that facilitates the process.

Recommended for
Companies that consider CRM to be the focal point of a strategic transformation.

Estimated Duration
Initial design workshop: One week. Implementation planning and launch is highly variable, but rarely requires more than five weeks.

Deliverables

Impact
More profitable customer relationships.